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COLUMBIA signature – taking hospitality to the next level

COLUMBIA blue – The Leisure Group welcomes a new company to its ranks. The hotel and catering service provider will target hospitality clients everywhere around the globe, including ones in remote and challenging areas.


A new player has joined the hospitality and catering market following the launch of COLUMBIA signature. The venture’s already established team of hospitality and catering experts will operate under the umbrella of COLUMBIA blue – The Leisure Group.

The name for the group’s latest addition, COLUMBIA signature, was inspired by the one-of-a-kind food concepts, dishes and services delivered by its team. Adding the quality signature will elevate clients’ brands on many operational levels.

Olaf Groeger and Norman Schmiedl, Managing Director of COLUMBIA blue and signature respectively, are pleased to announce Julia Siebert as COLUMBIA signature’s General Manager.

Julia Siebert, General Manager Columbia Signature (Foto: Columbia blue The Leisure Group)

“Unlike any other leisure company in the past six months, we have – thanks to Julia – gathered a unique set of experienced, innovative and modern minds to further grow our team,” Mr Groeger said. 

“The result is amazing. In a short period, we have managed to gather more than 150 years of expedition and cruise industry experience, not to mention countless years of shore-based expertise. In addition to significant investment in our IT infrastructure, including adding a new procurement system, we are well geared for success.”

Mark O’Neil, President and CEO of Columbia Shipmanagement, said unifying COLUMBIA Group’s portfolio of leisure activities under the COLUMBIA blue umbrella triggered “a substantial number of inquiries” from the wider industry.

“In addition to our core market in the cruise industry, we are working on hotel management and catering projects in the yacht industry, ferry business, expedition sector, offshore installations, terminals and other remote maritime environments,” Mr O’Neil said.

“Consultancies for shore-based hotel chains are also part of our scope. With this expansion, we felt we needed to provide a new and standalone identity within the Leisure Group.”

Ms Siebert attributes COLUMBIA signature’s competitive advantage to a winning combination that other companies do not have: COLUMBIA signature’s specialized expertise and the Group’s enormous purchasing and recruiting power.

“Each client has its own exclusive manager to ensure bespoke products and services, which allows us to stay dynamic, flexible and completely client-orientated in our dedicated teams, while exploiting the full Group potential,” she said. 

“Another differentiator is our public health experts, providing services on Covid-19 and general outbreak prevention and sanitation compliance to several of the most reputable cruise lines. Within our organization, the team ensures the highest health and hygiene standards.”

The Hamburg-based, internationally diverse team is following its vision to be the most innovative and individual hospitality provider in the market, delivering custom-fit solutions on land, at sea and in remote and challenging environments. Future-oriented solutions and a robust sustainability strategy are a cornerstone of the company’s ongoing plans.

“COLUMBIA signature is the next logical step in our Leisure Group strategy to deliver a specialized and 360-degree service to the entire leisure industry,” Mr Schmiedl said.

Text: PM Columbia