Pressemitteilung
Silversea today announces the promotion of Andreas “Andy” Nuessel to Managing Director, U.K. and EMEA.
With more than 25 years of experience in the cruise industry and an in-depth knowledge of the luxury segment, Nuessel is a very well-respected travel executive. The German national first joined Silversea in 2012 and returned to the brand in the position of Managing Director, Europe, in 2020. Under his leadership, Silversea has significantly increased its market share and presence in the territory. Continuing to report to Barbara Biffi, Senior Vice President of Global Sales, Nuessel will lead the strategy for Silversea in the U.K., Ireland, Middle East, and Africa, in addition to his current remit in Europe. Given the importance of the markets, Nuessel will be recruiting a dedicated regional Managing Director in the U.K. and Ireland – reporting to him – to ensure that these markets get the attention they require.
Peter Shanks, Managing Director, U.K., Ireland, Middle East, and Africa, is set to retire after a successful 45-year career in the travel industry.
A respected leader, Shanks has led Silversea’s significant growth in the U.K. and Ireland for the last seven years, including transformational growth with the two new Nova-class ships, Silver Nova and Silver Ray. Actively involved with CLIA, Peter was recently inducted into the CLIA Hall of Fame and received the Travel Weekly 2025 Outstanding Achievement Award.
Bert Hernandez, President of Silversea, congratulated Nuessel on his new role and Shanks on his invaluable contributions to the brand and the travel industry.
The transition will be completed by the end of Q2, and for the next few months, Peter and Andy will be working together for a smooth handover.
Text: PM Silversea, Foto: enapress.com
