Schlagwort: Azamara

Royal Caribbean verkauft Azamara

Die Corona-Krise sorgt für die nächste Eruption in der Kreuzfahrtbranche. Die Royal Caribbean Group gab am 19. Januar den Verkauf ihrer Kreuzfahrtmarke Azamara Cruises bekannt. Für 201 Millionen US Dollar wechselt die 2007 von Royal Caribbean aufgebaute Reederei zu Sycamore Partners. Durch die Trennung von Azamara will sich die Royal Caribbean jetzt auf die drei Marken Royal Caribbean International, Celebrity Cruises und Silversea Cruises fokussieren, heißt es in der Mitteilung.

Die 2011 als Private Equity-Investmentfirma gegründete Sycamore Partners übernimmt mit Azamara Cruises auch die drei Schiffen Azamara Quest, Azamara Journey und Azamara Pursuit.

Mit dem Verkauf verlässt jetzt die zweite Marke die Royal Caribbean-Gruppe. Nachdem bereits im Sommer 2020 in der Corona-Pandemie die spanische Tochter Pullmantur Cruises Insolvenz anmeldete und abgewickelt wurde, ist nun eine Marke aus dem internationalen Sektor der zweitgrößten Kreuzfahrtreederei der Welt betroffen.

„Unsere Strategie hat sich so entwickelt, dass wir mehr Ressourcen hinter drei globalen Marken, Royal Caribbean International, Celebrity Cruises und Silversea, platzieren und daran arbeiten, diese zu erweitern, wenn wir aus dieser besonderen Zeit hervorgehen“, sagte Richard D. Fain, Chairman und Chief Executive Officer der Royal Caribbean Group.

Die Kosten für den Unterhalt der drei Kreuzfahrtschiffe werden jetzt gespart. „Trotzdem bleibt Azamara eine starke Marke“, so Fain.

„Wir freuen uns, dass die Royal Caribbean Group Sycamore beauftragt hat, Azamara in seiner nächsten Wachstumsphase zu unterstützen“, sagte Stefan Kaluzny, Geschäftsführer von Sycamore Partners in einer in New York veröffentlichten Mitteilung.

Die Marke soll unter der neuen Eigentümerschaft bestehen bleiben. „Wir freuen uns, mit dem Azamara-Team zusammenzuarbeiten und auf dem langjährigen Erfolg aufzubauen, der den treuen Kunden der Marke dient. Wir glauben, dass Azamara eine erstklassige Wahl für anspruchsvolle Reisende bleiben wird, wenn sich die Kreuzfahrtbranche im Laufe der Zeit erholt“, so Kaluzny.

Azamara soll weiter im Segment der hochwertigen Kreuzfahrt mit eleganten Schiffen im Premiumsegment für internationales Publikum bleiben.

Die Reederei Azamara Cruises war 2007 mit zwei Schiffen aus dem Bestand der zuvor in Insolvenz gegangenen Renaissance Cruises aufgebaut worden. Die acht 2000 und 2001 gebauten Renaissance-Schiffe haben jeweils Platz für 680 bis 700 Passagiere. FB

Royal Caribbean Group Enters Definitive Agreement to Sell its Azamara Brand to Sycamore Partners


Royal Caribbean Group (NYSE: RCL) today announced it has entered into a definitive agreement to sell its Azamara brand to Sycamore Partners, a private equity firm specializing in consumer, retail and distribution investments, in an all-cash carve-out transaction for $201 million, subject to certain adjustments and closing conditions. Sycamore Partners will acquire the entire Azamara brand, including its three-ship fleet and associated intellectual property. The transaction is subject to customary conditions and is expected to close in the first quarter of 2021.

Royal Caribbean Group noted the transaction allows it to focus on expanding its Royal Caribbean International, Celebrity Cruises and Silversea brands.

“Our strategy has evolved into placing more of our resources behind three global brands, Royal Caribbean International, Celebrity Cruises and Silversea, and working to grow them as we emerge from this unprecedented period,” said Richard D. Fain, Chairman and Chief Executive Officer of Royal Caribbean Group. “Even so, Azamara remains a strong brand with its own tremendous potential for growth, and Sycamore’s track record demonstrates that they will be good stewards of what the Azamara team has built over the past 13 years.”

“We are pleased that Royal Caribbean Group has entrusted Sycamore to support Azamara in its next phase of growth,” said Stefan Kaluzny, Managing Director of Sycamore Partners.  “We are excited to partner with the Azamara team and build on their many years of success serving the brand’s loyal customers.  We believe Azamara will remain a top choice for discerning travelers as the cruising industry recovers over time.”

Azamara’s value proposition and operations will remain consistent under the new arrangement, and Royal Caribbean Group will work in close collaboration on a seamless transition for Azamara employees, customers and other stakeholders. In conjunction with the transaction, Azamara Chief Operating Officer Carol Cabezas has been appointed President of the brand. 

The transaction will result in a one-time, non-cash impairment charge of approximately $170 million. The sale of Azamara is not expected to have a material impact on Royal Caribbean Group’s future financial results.

Perella Weinberg Partners LP served as financial advisor to Royal Caribbean Group and Freshfields Bruckhaus Deringer LLP provided legal counsel. Kirkland & Ellis LLP provided legal advice to Sycamore Partners. 

Text: PM Royal Caribbean Group

Royal Caribbean Group Extends Suspension of Cruising

Pressemitteilung (Englisch)

Royal Caribbean Group (NYSE: RCL) continues to focus on the healthy and safe return to cruising for guests, crew and the communities we visit. As we work closely with the Centers for Disease Control and Prevention and government authorities around the world toward this shared goal, we are extending the suspension of certain sailings for our cruise lines. 

The following schedule reflects adjustments to our upcoming 2021 itineraries. 

Royal Caribbean International:

  • Suspending sailings through April 30, including Spectrum of the Seas from February 16 through February 28
  • Excluding Quantum of the Seas

Celebrity Cruises:

  • Suspending sailings through April 30, including the May 1 transatlantic cruise on Celebrity Apex
  • May through October 2021 Europe and transatlantic cruises on Celebrity Edge and Celebrity Constellation will also be suspended

Silversea Cruises:

  • Suspending through April 1


  • Suspending sailings through April 30

Royal Caribbean International’s Quantum of the Seas resumed sailing in Singapore last month with the local government’s CruiseSafe Certification. The certification confirms the three- and four-night Ocean Getaways meet the comprehensive health and safety requirements developed by the Singapore government.

Royal Caribbean Group continues to work with our Healthy Sail Panel of globally recognized scientific and medical experts to come back stronger, and we look forward to welcoming our guests back on board.

We are reaching out to our guests and travel partners to share further details and address any questions or concerns they may have. For more information, visit the cruise lines’ websites: 

Azamara:, Celebrity Cruises:, Royal Caribbean and Silversea:

Text: PM Royal Caribbean Group

Royal Caribbean Group extends Cruise with Confidence program

Pressemitteilung (Englisch)

Royal Caribbean Group (NYSE: RCL) is extending its “Cruise with Confidence” program.

For all bookings created by January 31, 2021, guests have the flexibility to cancel their cruise up to 48 hours prior to sailing and receive a full credit of the cruise fare paid for a future cruise through April 2022 and May 4, 2022 for Celebrity Cruises. The cruise company will also continue to offer their “Best Price Guarantee” and “Lift and Shift.”

  • “Best Price Guarantee”: Guests can choose to change the price and promotional offer on their reservation up to 48 hours before their cruise.
  • “Lift and Shift”: This option is ideal for those guests wishing to move their vacation plans to next year. Eligible between now and January 31, 2021, guests can protect their original cruise fare and promotional offering by shifting to a future sailing on the same itinerary type, sailing length, stateroom category, and within the same 4-week period of their original cruise date same-time-next-year. Bookings for 2021 sail dates may shift to 2022 only on current deployment open through April 30, 2022 (May 4, 2022 for Celebrity).

In addition to easing concerns of booked guests, the policy enhances consumer confidence to schedule new bookings, knowing last-minute travel adjustments are allowed.

“We want our guests to feel they can safely keep their existing cruise bookings or schedule new sailings, because this policy gives them more freedom and flexibility,” says Royal Caribbean Group chairman and CEO Richard Fain.

The program applies to all cruises with sailing dates on or before April 2022 and across the company’s global brands: Royal Caribbean International, and Azamara. For Celebrity Cruises, the extension applies to sailings before May 4, 2020. For individual brand program details, including information on Silversea’s program, please visit the cruise lines’ websites: Azamara:, Celebrity:, Royal Caribbean and Silversea:

Text: Royal Caribbean Group