Schlagwort: Barbara Muckermann

Wechsel an der Silversea-Spitze

Roberto Martinoli, Präsident und CEO der zur an der New Yorker Börse notierten Royal Caribbean Group (RCL) gehörenden Kreuzfahrtmarke Silversea Cruises, wird am 1. Januar 2023 die Funktion des Senior-Beraters von RCL-Präsident und CEO Jason Liberty übernehmen. Seine Nachfolge übernimmt Barbara Muckermann, derzeit Chief Commercial Officer bei Silversea, die dann auch Mitglied des Executive Committee der Royal Caribbean Group wird.

„Roberto hat Silversea Cruises zu dem Marktführer gemacht, die die Marke heute ist, mit 11 Schiffen und weiteren auf dem Weg“, so Jason Liberty. „Er ist eine der innovativsten und sachkundigsten Führungskräfte in der maritimen Industrie. In seiner Funktion als Senior Advisor wird Roberto die Royal Caribbean Group weiterhin strategisch leiten und ihren Status als führendes Unternehmen in der Reise- und Hotelbranche festigen. Barbara ist die ideale Führungskraft für die Nachfolge von Roberto. Ihre globale Perspektive und ihr teamorientierter Führungsstil sind ein Erfolgsrezept sowohl für die Marke Silversea Cruises als auch für die Royal Caribbean Group.“

Unter Martinolis Führung seit 2016 ist die Flotte von Silversea auf 11 Schiffe angewachsen. Im Sommer 2023 wird die Silver Nova in Dienst gestellt, das erste Hybrid-Luxus-Kreuzfahrtschiff, das mit Brennstoffzellen betrieben wird. 2024 folgt die Silver Ray als zweites Schiff der Nova-Klasse.

Martinoli arrangierte auch den Ankauf der in Stralsund erbauten Silver Endeavour im Jahr 2022, der dem Unternehmen, das nunmehr jährlich mehr als 900 Ziele auf allen sieben Kontinenten ansteuert, den Zugang zu beiden Polarregionen ermöglicht.

Muckermann verfügt über mehr als 25 Jahre Erfahrung in der Reise- und Gastgewerbebranche, wobei ihr Schwerpunkt auf der Gestaltung exklusiver High-End-Urlaube liegt. Sie kam 2001 zu Silversea Cruises und war von 2005 bis 2016 in verschiedenen Positionen bei anderen Luxus- und Kreuzfahrtmarken tätig, bevor sie zurückkehrte.

In ihrer derzeitigen Position als Chief Commercial Officer von Silversea ist sie für alle Aspekte von Vertrieb, Marketing, Revenue Management und Gästebetreuung sowie für die strategische Kommunikation und die Marken- und Produktstrategie zuständig.

Muckermann hat in Politik- und Wirtschaftswissenschaften promoviert und verfügt über einen gemeinsamen MBA der London Business School und der Columbia University.

Sie wird alle Mitarbeiter und die Crew von Silversea beaufsichtigen und an Jason Liberty berichten. JPM

Silversea Cruises President and CEO Roberto Martinoli Transitions to Senior Advisor Role; Barbara Muckermann Named to Succeed Him


Martinoli to assume senior advisor role to Royal Caribbean Group President and CEO Jason Liberty, after building Silversea Cruises into the world’s leading ultra-luxury cruise line

Silversea Cruises President and CEO Roberto Martinoli has elevated the brand into the industry’s leading ultra-luxury cruise line. On January 1, 2023, Martinoli will assume the role of senior advisor to Royal Caribbean Group (NYSE: RCL) President and CEO Jason Liberty. Barbara Muckermann, currently Chief Commercial Officer, will become Silversea’s next president and CEO, and will join Royal Caribbean Group’s Executive Committee.

Barbara Muckermann (l.) mit „Silver Endeavour“-Patin Felicity Aston (r). Foto:

“Roberto has built Silversea Cruises into the category leader that it is today, 11 ships strong with more on the way,” said Jason Liberty, president and CEO of Royal Caribbean Group. “He is one of the most innovative and knowledgeable leaders in the maritime industry. As senior advisor, Roberto will continue to provide strategic guidance that further cements Royal Caribbean Group’s status as a leader in the travel and hospitality industry. Barbara is the ideal executive to succeed Roberto. Her global perspective and team-first leadership style are a recipe for success for both the Silversea Cruises brand and Royal Caribbean Group.”

Under Martinoli’s leadership since 2016, Silversea’s fleet has grown to include 11 ships. In summer 2023, it will welcome Silver Nova, the first hybrid luxury cruise ship utilizing fuel cells and emitting zero harmful emissions while in port, an industry first. In 2024, Silversea welcomes Silver Ray, the second ship in the Nova Class. Martinoli also led the acquisition in 2022 of Silver Endeavour to help enable the company to access both polar regions. The ultra-luxury cruise line now sails to over 900 destinations across all seven continents each year, more than any other cruise line.

Muckermann brings more than 25 years of experience in the travel and hospitality industry, with an emphasis on creating truly exclusive high-end vacations. She first joined Silversea Cruises in 2001, and held several roles at other luxury and cruise brands from 2005 to 2016 before returning. In her current post as Silversea’s Chief Commercial Officer, she oversees all aspects of sales, marketing, revenue management and guest relations, as well as strategic communications and brand and product strategy. Muckermann is a Doctor in Political Sciences and Economics, and holds a joint MBA from London Business School and Columbia University.

“This is an exciting moment for Silversea as we continue to add new ships and return to the Asia market,” Muckermann said. “I am thrilled to build on our achievements under Roberto and focus on growth in the years ahead.”

Muckermann becomes the second woman to lead one of Royal Caribbean Group’s three wholly-owned brands, and joins Celebrity Cruises President and CEO Lisa Lutoff-Perlo, and Royal Caribbean International President and CEO Michael Bayley. She will oversee all of Silversea’s employees and crew, and will report to Jason Liberty.

Text: PM Royal Caribbean Group / Silversea Cruises

Silversea Cruises Unveils the First Glimpses of New Ship Silver Moon’s Elegant Interiors

Pressemitteilung in Englisch

Barbara Muckermann, Silversea Cruises’ Chief Marketing Officer, hosts a series of virtual ship tours aboard Silversea’s newest ship, Silver Moon.

After taking delivery of the new ship from Fincantieri in Ancona, Italy, on Friday October 30, 2020, Silversea Cruises today unveils the first glimpses of Silver Moon’s interiors—the ninth ship in the cruise line’s ultra-luxury fleet. Barbara Muckermann, Silversea’s Chief Marketing Officer, hosts a series of five virtual ship tours, in which viewers are guided through Silver Moon’s new S.A.L.T. venues, public spaces, restaurants, and suites.

Silversea Chief Marketing Officer (CMO) Barbara Muckermann, Foto: Silversea Cruises

“Taking delivery of our beautiful new Silver Moon was a very proud moment for our cruise line,” says Muckermann. “The ship represents the pinnacle of ultra-luxury travel in the 21st century, and we have made many innovative enhancements from her sister ship, Silver Muse, for the enjoyment of our guests. From our new S.A.L.T. ecosystem, which will enable travellers to delve deeper into destinations through the lens of food and drink, to the enriched public spaces, the enhancements aboard Silver Moon symbolise a refinement of Silversea’s already ultra-luxury cruise experience. We cannot wait to welcome our guests aboard this beauty in the near future.”


Stood before Silver Moon, Muckermann begins with a preamble, introducing the ship’s key features and welcoming viewers to Fincantieri’s shipyard in Ancona. At 40,700 GRT and 212.8m in length, and with many pioneering features that discern the ship from sister ship Silver MuseSilver Moon epitomises 21st-century luxury travel.

Video: Silversea Cruises

2.       S.A.L.T. VENUES

Debuting aboard Silver Moon is the innovative new culinary enrichment programme S.A.L.T., an acronym of Sea and Land Taste, which will enable guests to travel deeper through a range of destination-focused gastronomic experiences—both on-board and ashore. As part of the S.A.L.T. programme, three new venues will unlock immersive culinary experiences for guests, forming a hub of culinary discovery on Deck 4: among the largest of eight restaurants aboard Silver Moon, S.A.L.T. Kitchen is the first large-scale regional restaurant aboard a luxury cruise ship, offering a menu that changes with the destination and a regionally inspired wine list; S.A.L.T. Lab is a test kitchen that enables guests to learn about local ingredients and artisanal techniques, through insightful workshops, tastings, and demonstrations; and S.A.L.T. Bar allows guests to sample the most authentic flavours of the destination, through a large selection of regional wines, spirits, and other drinks.

Video: Silversea Cruises


Silver Moon takes influence from the successful design of her sister ship, Silver Muse, and maintains the small-ship intimacy and spacious all-suite accommodations that are hallmarks of the Silversea experience. At the same time, a number of public spaces have been reimagined for the enjoyment of guests: the Dolce Vita lounge, the Connoisseur’s Corner, the Pool Deck, and the Spa and Fitness Centre have each undergone comprehensive redesigns for the benefit of guests’ comfort and enjoyment. Moreover, the Arts Café, the Panorama Lounge, the Observation Library, the Venetian Lounge, and the Casino will each welcome guests with atmospheres of whispered luxury.

Video: Silversea Cruises

4.       SUITES

Silver Moon accommodates 596 guests in 298 elegant suites—96% of which include a balcony. Enriched with elegant décor, premium materials, and luxurious amenities, Silver Moon’s spacious suites benefit from one of the highest space-to-guest ratios of any luxury cruise accommodation, offering superlative comfort to guests—a characteristic feature of the Silversea experience. And, with bespoke, handcrafted luxury beds by Savoir enriching the ship’s top 10 suites—four Owner’s Suites, four Grand Suites, and two Royal Suites—guests in these accommodations will experience a distinctive level of comfort even as they sleep. Guests in every suite will enjoy the dedicated service of a butler, as well as an in-suite bar, stocked with preferred beverages; in-suite dining, available 24 hours per day; and various other luxurious amenities.

Video: Silversea Cruises


Aboard Silver Moon, travellers will enjoy the use of eight restaurants—each with a distinct concept. On Deck 4, popular restaurants Atlantide and Kaiseki have each undergone extensive redesigns when compared to Silver Muse. Aboard Silver Moon, Atlantide has been enlarged to accommodate up to 220 guests. Minimalist yet sophisticated, the enhanced design of Kaiseki will take inspiration from the best Asian restaurants in the world. Here, guests will witness expert sushi chefs in action, as they prepare fresh sushi and sashimi, and other Asian dishes. Serving fine French cuisine in an elegant atmosphere, Silversea’s signature restaurant, La Dame, will also enjoy a brand new design aboard Silver Moon, enlarged to accommodate 56 guests. Positioned on Deck 8, from which guests can enjoy far-reaching views out to sea, La Dame also offer guests the opportunity to dine under the stars on Silver Moon. Moreover, as part of a unique new collaboration, Lalique has crafted 11 bespoke crystal panels to enrich the restaurant’s aesthetic further still, for the enjoyment of Silversea’s guests. Silversea’s guests will also enjoy fine cuisine in La Terrazza, Silver Note, The Grill, Spaccanapoli, and S.A.L.T. Kitchen.

Video: Silversea Cruises

Text: PM Silversea Cruises, Videos/Fotos: Silversea Cruises