Schlagwort: Windstar

Windstar Cruises Launches New Ad Campaign and Holiday Sale

Pressemitteilung

12 Ways of Windstar holiday sale runs 12/14-28

U.S. headquartered Windstar Cruises launched its new ad campaign today touting that “The Wind and Stars Know the Way.”

The campaign advertises Windstar as a unique, small ship cruise product, more clearly conveying the two classes of small yachts the company operates under one definable brand experience. 

Guests can choose between Windstar’s classic sailing yachts (three Wind Class yachts) and luxury all-suite yachts (three newly renovated Star Plus Class yachts) – ergo, “The Stars Know the Way” and “The Wind Knows the Way” in the new campaign materials, together forming the brand name WindStar.  

“We believe in giving guests the power to choose how they sail and then delivering the benefits of small ship cruising in ways that boldly claim a competitive advantage,” says Windstar President Christopher Prelog. “With this new messaging, we have the opportunity to share the personalized approach and perspective each of our ship classes inspire, including visualizing key off-ship and onboard attributes of Windstar, such as feeling like you’re on your own private yacht with only 148 to 342 guests on board.”  

Prelog believes the messaging will resonate with existing guests who know the brand well and inspire new potential customers and convert them into first time cruisers on Windstar. Look for the new messaging in print and digital ads, social, and video, as well as a new landing page on Windstar’s website. 

And on the heels of a successful Black Friday/Cyber Monday “Book Your Bucket List” sale, Windstar is gearing up for its 12 Ways of Windstar holiday sale, running December 14-28. Cruise rates will be reduced on select departures with a lead rate of $1,499 per person, based on double occupancy. Travelers will find great deals on cruises in the Caribbean, Mediterranean, Black Sea and Holy Lands, U.S. Coastal, Tahiti and Trans-Ocean.

Text: PM Windstar Cruises

Windstar Cruises Takes Delivery of Star Pride in Palermo, Italy

Pride is the third and final all-suite Star Plus Class yacht to emerge from a multi-year, $250 million renovation project

Pressemitteilung

U.S. headquartered Windstar Cruises has taken delivery of its all-suite Star Plus Class Star Pride today at Fincantieri’s shipyard in Palermo, Sicily, Italy. The yacht is the third and final of the line’s Star Plus Class yachts to be stretched and transformed over a multi-year, $250 million project that is considered to be the most complex and comprehensive renovation project ever undertaken in small ship cruising.  

“We are thrilled to have all three of our yachts completely reimagined, from the new, more environmentally-friendly engines to the gorgeous new restaurant spaces, spacious suites, and romantic spas,” said Windstar President Christopher Prelog. “We couldn’t be happier with the results. Our passengers who are already sailing with us on these transformed yachts are raving, giving us higher customer experience scores than we’ve ever received in our company’s history.”  

Star Pride will remain in Italy until the yacht resumes guest operations in April in the Mediterranean. Sister yacht Star Breeze begins sailing in Tahiti next week, while Star Legend is completing a short season in the Mediterranean before sailing to the Caribbean in November. 

All three yachts increased in maximum capacity from 212 guests to 312 and now provide more of what Windstar’s customers want, like additional dining experiences (one is an outdoor barbecue concept with grilling guru Steven Raichlen and the other a Spanish small plates restaurant from Anthony Sasso, one of the youngest chefs to be recognized by the Michelin Guide), a true spa and fitness center, an elegant infinity pool, and more outdoor deck areas. These three all-suite yachts, together with Windstar’s three classic sailing yachts, remain small enough to continue to visit the special small ports and waterways of the world. 

In addition, due to the pandemic, Star Pride and all of Windstar’s yachts received renovations to update HVAC systems, adding new hospital grade high-efficiency particulate (HEPA) filters along with a UV-C air zapping process (ultraviolet germicidal irradiation) to clean the air on board. 

Text: PM Windstar Cruises